race car sponsorship proposal

The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Include contact information on the introductory letter and proposal. If you have questions you think other race directors may know the answers to, or just want to chat about You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. 02. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Argument template relies upon theory and the author's experience teaching this talent. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. An initial deposit of ($ amount) must be paid on or before (date). "What does my event have to offer to potential sponsors?". Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. If you let racing get too close to Work all the fun goes away. You are so much more than a racing driver so think about your interests and skills outside of motorsport. It is a document that seeks help from sponsors to help them with their racing careers. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Once you get the sponsorship agreement wrapped up, the real work has only begun. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Find a class thats easy on consumables and where cars are affordable. 6 0 obj 01. Get involved in relevant discussions around motorsport and your niche. Are you posting regularly? Your sponsors would base their decision on how you're going to help them in exchange for their support. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. %%EOF Read on for a step-by-step guide to getting sponsored. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. 19 0 obj Start by making a list of the businesses youd love to work with. Keep that in mind when frustration sets in along the way. What makes you different from any other person? There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Go in with no agenda, otherwise, itll come across as disingenuous. . This kind of branding will make you more recognisable. The sponsor's eager and you know exactly what they're after. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. The second is a simple showcase of who you are. These are great places to start. 1. Expand awareness of their product? Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. The heart of your proposal lies in what you have for them. Racing is an expensive sport that requires investment and sponsorship. 3. Sponsorships are not charity. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. The marquee value of your corporation's name affiliated with the Pearson Racing. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Figure out what you can offer to a potential sponsor. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? No matter what you do, try and bring consistency into all elements of this process. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. You still need to be able to eloquently put your case across in writing. Include methods like cheque, e-transfer, PayPal, etc. This needs to be the starting point in your sponsorship strategy. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Type an introductory letter, addressing it to the person in charge of the organization. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. startxref You need to think about why a business would spend money to sponsor you. But avoid: Well done on getting to your first sponsor meeting! What assets of your property could potentially provide a good match for your sponsor's objectives? You might be operating in a specific niche (see below for more details) or area. Sponsorship Application. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. You never know, something. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal The design proposal sponsorship is easy edit in InDesign. Redline360. But there are two big things that help you find success. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Announcement [Event.Name] (Event.Date) (Event.Location) When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Approach the deal as a win-win for both sides. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. If you are looking for racing sponsorship proposals, you are at the right place. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Many people think sponsorship is easy: Sponsorships are not charity. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Road Racing in the United States has several tiers. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. How to Find a Sponsor as a Beginner Triathlete. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. You might be sending gentle emails before pitching more formally. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Essentially, Contingency Sponsors have already agreed to support a racing series. We would like to pick up sponsors for our US Legends race car. Download. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Paramount Primary. You and any potential sponsors need to work together to achieve what you both need. trailer Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. This will re-iterate facts about the event benefits, and features. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. If you cant think of anything to say or ask, consider whether the prospect is right for you. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Your true request is that you are asking to be part of the sponsor's sales team. It takes only a couple of minutes. uC%q.Nbd VMdkydek/ ZU>~r5pf You might be messaging lifestyle brands on Instagram. Drag racing is a sport that needs a lot of money to support it. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. All sponsors are encouraged to attend racing events. hb```"gVa1G2S\Z&80~QRse Want to sit next to thousands of screaming fans? To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Your personal brand should show who you are as a person and go beyond your racing. Collect this information together when it comes to talking about renewal. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Everyone from the outside thinks that everyone racing cars has sponsors. We are a Military Team that runs in Michigan . %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. January 6, 2022. The cover letter should also include the reasons why you think this sponsorship will work. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. 5 0 obj When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! The term influencer is relatively new, but the concept has been around for advertisers for a long time. Consider trade magazines, local newspapers, and blogs too. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Another element of finding and securing sponsors is building a strong network. Be sure to target each proposal to the specific potential sponsor. Ask the sponsor for a specific amount of money. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. 0000000516 00000 n If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Create a two-way relationship with your audience. xref 1. From NASCAR, to Club Racing, to go-karting. Step 2: Write a two to three paragraph of your opportunity. Talk to mechanics, auto shops or dealerships. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. The target marketing group for the race car is the non-professional weekend autocross racer. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. A motorsport proposal template wont be for everyone. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. People regularly contact him asking for free parts in exchange for running a couple stickers. Getting a response from your sponsor on your proposal is amazing news. Sample page from the Racing Mentor proposal template. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. . Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Will they be seen as an innovator in their company if the sponsorship succeeds? It is not a donation nor is it a "favor". TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Our series (Star Mazda or FF2000 Championship) usually serves as a support race Want to race with packed stands and screaming fans? 0000054763 00000 n Take a look at this blog post for an updated list. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Have a question? There is occasional TV coverage, but it isnt major. Bring your own food to Track Days Save money while eating better. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Do you have a special story? . Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. What makes you different from any other person? Be sure to include a call-to-action so the decision-maker knows what you want them to do next. People love to talk about themselves so ask questions and chat about them. Dear Sponsor Man, Can you sponsor me? Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. % (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. The prototype race car is to be evaluated for its potential . Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. 0000000016 00000 n You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. to see that back in extra sales. Once youve found the business youd like to approach, think about what their goals are. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Its a great thing to have but it will not help you secure sponsors on its own. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Everyone from the outside thinks that everyone racing cars has sponsors. Use your market research data to request a feasible amount. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. He's collected 60 race wins as well as the 2014 championship. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Any accomplishments in racing you have achieved. Print out the letter and mail it or hand-deliver it to the potential sponsor. NHRA/National Dragster. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Match those goals with what you can offer. Agree 10.48% Making sure the right type of information is included though does matter. The Complete Guide to Motorsport Sponsorship. How do I write a sponsorship proposal? Not only are you competing against other racing drivers but also against all other marketing activities. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. So make it count. Make sure you only provide brief details of everything in the cover letter. Treat the race car sponsorship proposal as a business transaction. Tallulah Philange has worked as a journalist since 2003. There are sponsorship opportunities wherever you turn but you need to think outside the box. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Create a portfolio, be presentable and professional. "The Forms Professionals Trust . 0000001109 00000 n Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Businesses who sponsor drivers will pay money or provide free (or more likely. 68 0 obj <> endobj 2. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . How do I find companies to sponsor my race car? Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. So fo ahead, drop them in the comments section below. This tool allows to fill out any PDF or Word document directly from your browser (no software . Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Open the template in our online editing tool. Don't feel like you need to include a shiny proposal document in the first instance. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Some features will have numerous benefits. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Though my experience was generally limited, I never saw ANY return from any of it. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. industry, as well as actionable expert tips to help you stay ahead of the curve. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Sponsorship announcements throughout race season. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Dont expect to be sponsored for long. This high quality transparent png images is totally free on PNGkit. Harvick has spent 23 seasons in the NASCAR Cup Series. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Without primetime TV coverage, how will people see your sponsors name/product? Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. endobj 68 11 Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Consider checking out Oval Track racing. Try and see the positive in every situation. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. You have to convince a potential sponsor that YOU are the person who will work for them. Race Car Sponsorship Proposal Template. Try reframing any negative thoughts into something more positive. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Download. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Why is it better than everyone else's? As a racing driver you are focused, talented and ambitious in something you love to do . by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Share your form with others. Dont just approach motorsport press for coverage. Your almost there! Limit the photos to no more than one or two per page for the best aesthetic. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Thank the letter reader for his or her time and include all of your contact information. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Having Pearson Racing as spokespeople for your corporation and products/services. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. The template proposal sponsorship comes in A4 and US Letter size. The organization aims to organize events such as auto motor racing, harness racing, slots . Tell us about the class you run. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Include contact information on the introductory letter and proposal. Why you do it. This clean sponsorship proposal design fits all kinds of projects. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line.

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race car sponsorship proposal